Eh, technically it's more of an extended 35mm camera than a cropped MF
The aspect ratio is about 1:2.7 or so, which is ridiculously wide, wider than most widescreen movie formats. a 24MP digital image cropped into that ratio ends up being 13MP or so. And then there is the issue of displaying the image. Most image sharing sites, PC screens and mobile devices don't really agree well with something that wide and the best way of presenting them is printing.
I quite like 1:2.33 aspect ratio though, works relatively well in the digital world too.