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The EOS M3
#1
http://www.canonwatch.com/cw5-canon-eos-...pup-flash/

 

No integrated viewfinder. Maybe that´s a feature of an upcoming M4?

#2
  Canon haven't yet got things together when it comes to mirror-less and electronic viewfinders, they won't go far without one, I don't think clip on ELFs are a "todays" solution.

 

  I'm surprised that a company of it's size that has lead the way for so long and at a time of the impending scourge of ILMCs is letting the competition slip away ahead.

 

    The announcement of this camera has allowed another sigh of relief from likes of Sony/Lumix/Olympus and Fuji, if Canon stepped up to the plate, in their position, they could take a large slice of the market.

 

  The viewfinder is still the "prerequisite" for the photographer!

#3
I think the viewpoint here is of more advanced photographers. For sure they're an important market, but Canon probably thinks they're doing well enough from DSLR sales to that group. Where mirrorless might be starting to impact them is at the low end, hence they're focusing their efforts there.

So I don't think the lack of built in EVF will be a big hindrance to sales compared to other factors like price and general performance.
<a class="bbc_url" href="http://snowporing.deviantart.com/">dA</a> Canon 7D2, 7D, 5D2, 600D, 450D, 300D IR modified, 1D, EF-S 10-18, 15-85, EF 35/2, 85/1.8, 135/2, 70-300L, 100-400L, MP-E65, Zeiss 2/50, Sigma 150 macro, 120-300/2.8, Samyang 8mm fisheye, Olympus E-P1, Panasonic 20/1.7, Sony HX9V, Fuji X100.
#4
Quote:I think the viewpoint here is of more advanced photographers. For sure they're an important market, but Canon probably thinks they're doing well enough from DSLR sales to that group. Where mirrorless might be starting to impact them is at the low end, hence they're focusing their efforts there.


So I don't think the lack of built in EVF will be a big hindrance to sales compared to other factors like price and general performance.
 

Doing "well enough" does not sound overly ambitious. Likewise, the M3 does not impress as an ambitious design. To establish a more meaningful presence in the mirrorless market Canon would need a minimum of 2 models, one without and one with EVF. Anyhow, it´s good to see that they haven´t given up after the sobering M1/M2 experience.
#5
I might not use the best words at times, but conveniently enough I see the CIPA figures on Thom Hogan's site now. http://www.dslrbodies.com/newsviews/the-...re-in.html

Roughly speaking, DSLRs are still selling 3x more units than mirrorless. What's Canon share of DSLRs? Half if not more? Basically Canon by themselves are shifting more DSLRs than all mirrorless combined. Nice problem to have.

I'm not sure exactly what regions those figures cover. Are they worldwide, or as CIPA is a Japanese organisation, is it Japan sales only?

Of course, that is not to say the situation will remain like that forever. Mirrorless growth has stalled, as has DSLRs. Canon getting more aggressive in mirrorless isn't going to buy them a lot. I think they're still waiting for the right time to make a bigger move.
<a class="bbc_url" href="http://snowporing.deviantart.com/">dA</a> Canon 7D2, 7D, 5D2, 600D, 450D, 300D IR modified, 1D, EF-S 10-18, 15-85, EF 35/2, 85/1.8, 135/2, 70-300L, 100-400L, MP-E65, Zeiss 2/50, Sigma 150 macro, 120-300/2.8, Samyang 8mm fisheye, Olympus E-P1, Panasonic 20/1.7, Sony HX9V, Fuji X100.
#6
Quote:I think they're still waiting for the right time to make a bigger move.
When is the right time then? According to CIPA DSLR shipments (worldwide) declined by 24% going from 13.8 million units in 2013 down to 10.5 million in 2014. In comparison mirrorless unit shipments remained more or less unchanged, 3.3 million in 2013 compared to 3.29 million 2014.
#7
More detail e.g. breakdown by manufacturer would help in the analysis of what's happening out there.

I don't run Canon so I can't say how they might be thinking. They certainly do have a tricky balance to maintain, between keeping their existing users happy, and making whatever might be the next big thing. Sony/Olympus/Panasonic don't have that to worry about so they can pursue a different path. To me the biggest weakness mirrorless has compared to DSLRs is still the tracking AF system. I think Canon will only seriously enter once that reaches DSLR levels of performance. I know current mirrorless isn't bad and getting better, but by all reports they're still not DSLR level.

I'm still primarily a Canon DSLR shooter, but I have looked at and bought mirrorless previously. At the end of the day smaller/lighter fills a niche for me, but there's no replacement to getting out the big guns if I'm really serious. At that point, smaller/lighter doesn't matter. If size/weight is so important, I'd rather have a superzoom compact than mirrorless interchangeable.
<a class="bbc_url" href="http://snowporing.deviantart.com/">dA</a> Canon 7D2, 7D, 5D2, 600D, 450D, 300D IR modified, 1D, EF-S 10-18, 15-85, EF 35/2, 85/1.8, 135/2, 70-300L, 100-400L, MP-E65, Zeiss 2/50, Sigma 150 macro, 120-300/2.8, Samyang 8mm fisheye, Olympus E-P1, Panasonic 20/1.7, Sony HX9V, Fuji X100.
#8
Full and final specs:

http://www.dpreview.com/products/canon/s...ifications

#9
http://www.canon-europe.com/For_Home/Pro...index.aspx

 

Ok, so we'll go for some M-testing now. 

Fortunately there are only 4 lenses anyway ;-)

#10
Quote:http://www.canon-europe.com/For_Home/Pro...index.aspx

 

Ok, so we'll go for some M-testing now. 

Fortunately there are only 4 lenses anyway ;-)
Don't count yourself rich yet ;-)
  • Canon EF-M 22mm f2
  • Canon EF-M 11-22mm
  • Canon EF-M 18-55mm
  • Canon EF-M 55-200mm
  • Samyang 12mm f2 CS
  • Samyang 8mm f2.8 fisheye II
  • (Samyang 10 + 16mm also in EOS M mount)
  • Tamron 18-200mm Di III
And upcoming:
  


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