[JJ_SO]

Which leads to the question "How RAW is raw after merging to increase sensor resolution artificially". In Hasselblad's case, I'm afraid, the new Pentax 645 is biting some cake pieces as well as Phase One with real 80 MP (not only multiple exposed 50 MP). Plus, Hasselblad focused on some quite stupid ideas - putting a wooden handle on a Sony you still have Sony. Selling that for so much more makes wood a pretty expensive material  

 

Customers for Medium format are a lot, but for sure not stupid. If a manufacturer fools around too much, they get punished by the market.