(10-10-2019, 06:09 AM)Klaus Wrote: Not sure what to think of this. Why this instead of Fuji or Sony?
Because "Nikon". Brand name sells, and they should have no problem competing with Sony APS-C E-mount cameras for the high volume consumer sales. They need to make and sell a lot of cameras and lenses to keep their workers working and their costs down, and it increases their market share, which is very important for investors. They simply couldn't afford to keep being behind Canon, Sony, Olympus, Panasonic AND Fuji for mirrorless market shares.
So yeah, after the end of the Nikon One system, they had to make another crop-sensor mirrorless system to keep their place as the number 2 camera maker.
Also, they sell those for $1000 with a lens! Their profit margin must be very high, considering they sell brand new DSLR for half that!