[Brightcolours]

A Canon 24-70mm f/4 costs 1400$ ... just to mention. And a 24-80/5.6L would also cost 1000$ - I'm pretty sure.

I don't state that 1000$ for the Oly is cheap. It isn't. However, it is probably the best there is for MFT. As such it is very welcome.

I agree that for the platform it is a nice addition, as I said in above posts .

I also agree that the Canon 24-70mm f4 L IS USM is very expensive, even though it is a stop faster (equivalent) than the Oly. For that reason I am not going to buy one when I get a 6D, even though the lens itself is quite attractive as standard zoom. If I want a standard zoom, it probably will then be the 24-105mm f4 L USM, which will do fine for standard-zoom purposes, I guess. Compared to that lens the Oly is a lightweight of course, but you do get a bit more tele range and a stop bigger aperture.

 

I could also consider the Tamron 24-70mm f2.8 USD VC, but as you point out, for shallow DOF there are other more suitable options. Like a 85mm f1.8, a 50/55mm f1.2, a 135mm f2.8 or f2. Choices, choices...