04-02-2016, 09:38 AM
Well, we have a static audience of 50%. I suspect that there's little inflow/outflow at this stage - make it 15% per year. So most of the other 50% are one-time visitors. The hype is over, the (hardware) market has collapsed enough to be more or less constant from here on. There'll be no increase in this market again - let's not have illusions about this.
Honestly I don't believe that changing the site or increasing the review output will make a difference. Everything we would do to increase the (ad-relevant) traffic will be eaten away by the increasing use of ad blockers. It has already been proven that once users activate ad-blockers, the vast majority will never ever disable it on "friendly" sites (yes, exceptions apply, of course). It's not as if I don't understand this - who loves ads after all? But the inevitable consequence of this will be an internet with much less information diversity in a few years time. Again, somebody has to pay the bills.
If we are going to introduce a paywall for ad-blocker users at some stage, we'll lose a lot of readers, of course. Now does it make a difference to lose ad-blocker users that only produce costs ? I mean think about that for a sec. It's like those who do fare evasion in public transport won't use public transport anymore. How much would this hurt the public transport company ... ?
But maybe I'm wrong about all this. We'll see. As for the time being photozone will remain public.
Honestly I don't believe that changing the site or increasing the review output will make a difference. Everything we would do to increase the (ad-relevant) traffic will be eaten away by the increasing use of ad blockers. It has already been proven that once users activate ad-blockers, the vast majority will never ever disable it on "friendly" sites (yes, exceptions apply, of course). It's not as if I don't understand this - who loves ads after all? But the inevitable consequence of this will be an internet with much less information diversity in a few years time. Again, somebody has to pay the bills.
If we are going to introduce a paywall for ad-blocker users at some stage, we'll lose a lot of readers, of course. Now does it make a difference to lose ad-blocker users that only produce costs ? I mean think about that for a sec. It's like those who do fare evasion in public transport won't use public transport anymore. How much would this hurt the public transport company ... ?
But maybe I'm wrong about all this. We'll see. As for the time being photozone will remain public.