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Hasselblad goes mirrorless APS-C ???
#1
[url="http://press.hasselblad.com/press-releases/2012/2012-09-18_lunar.aspx"]http://press.hasselblad.com/press-releases/2012/2012-09-18_lunar.aspx[/url]



Key Lunar features will include:



DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time image process ing and accurate RAW to JPEG translation.




Accurate composition for both still and video in any light conditions thanks to the Ultra-bright 3" high definition display and revolutionary OLED viewfinder that guarantees superior contrast and ultra fast response.



One-touch instant full HD video recording to shoot in Auto or fully manual mode. Focus and exposition control plus the connection for an external microphone and the option to use larger A-mount lenses for professional video creation.



Instant shutter response (0.02 second release time lag) ten frames per second and an extremely Wide ISO 100 -16000 range.



The camera software includes an exceptionally comprehensive set of creative styles, picture effects, scene selections and the smart "intelligent face registration" making the shooting experience even more fun.



Auto HD, DRO and Anti-motion blur mode.



An Innovative TriNavi system for DSLR-like tuning, two flash options and Anti dust system complete the Lunar state-of-the-art package.





Added Dr. Hansen: "This new model is the result of meticulous engineering research, culminating in the creation of an unprecedented camera which underpins the Hasselblad mission to pioneer and produce supreme quality across all our products."




More information: [url="http://www.hasselblad-lunar.com/"]www.hasselblad-lunar.com[/url]



#2
They seem to use Sony's E-mount and some nice looking materials. However:



"The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order."



No further questions, Your Honor.



-- Markus
Editor
opticallimits.com

#3
Jo ... [url="http://www.engadget.com/2012/09/18/hasselblad-announces-lunar-mirrorless-camera/"]http://www.engadget.com/2012/09/18/hasselblad-announces-lunar-mirrorless-camera/[/url]



Well, maybe we'll get some nice lenses. They can keep their relabeled NEX 7.
#4
That is pretty weird indeed. A 5000 euro Nex APS-C...
#5
[quote name='Klaus' timestamp='1347974085' post='20241']

Jo ... [url="http://www.engadget.com/2012/09/18/hasselblad-announces-lunar-mirrorless-camera/"]http://www.engadget....rorless-camera/[/url]



Well, maybe we'll get some nice lenses. They can keep their relabeled NEX 7.

[/quote]



But Hasselblad was never a lens company. In their big days they used Zeiss and later Fuji. And Zeiss is already in Bed with Sony aoubt lenses for the E-mount. Not sure.
enjoy
#6
[quote name='mst' timestamp='1347973626' post='20240']

They seem to use Sony's E-mount and some nice looking materials. However:



"The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order."



No further questions, Your Honor.



-- Markus

[/quote]



Hmm, Leica sort of does the same. They sell you a Lumix with a red dot for twice the price Panasonic does.
enjoy
#7
[quote name='joachim' timestamp='1347976811' post='20246']

Hmm, Leica sort of does the same. They sell you a Lumix with a red dot for twice the price Panasonic does.

[/quote]



Yep, and I'm really surprised they obviously sell quite a few of those cameras. However, we're talking about a different price league here.



-- Markus
Editor
opticallimits.com

#8
Ouch. A repackaged NEX for Leica money? Here I was hoping someone had the guts to do a modern full frame mirrorless...
<a class="bbc_url" href="http://snowporing.deviantart.com/">dA</a> Canon 7D2, 7D, 5D2, 600D, 450D, 300D IR modified, 1D, EF-S 10-18, 15-85, EF 35/2, 85/1.8, 135/2, 70-300L, 100-400L, MP-E65, Zeiss 2/50, Sigma 150 macro, 120-300/2.8, Samyang 8mm fisheye, Olympus E-P1, Panasonic 20/1.7, Sony HX9V, Fuji X100.
#9
[quote name='joachim' timestamp='1347976751' post='20245']

But Hasselblad was never a lens company. In their big days they used Zeiss and later Fuji. And Zeiss is already in Bed with Sony aoubt lenses for the E-mount. Not sure.

[/quote]



I'm not sure about this. I was never in this market but I think they skipped Zeiss as lens supplier a while ago. You will not find any non-Hasselblad lenses on their website at least.
#10
[quote name='joachim' timestamp='1347976751' post='20245']

But Hasselblad was never a lens company. In their big days they used Zeiss and later Fuji. And Zeiss is already in Bed with Sony aoubt lenses for the E-mount. Not sure.

[/quote]

With the latest Zeiss announcements (lenses for Fuji mirrorless included) it has turned into a Swing Orgy or something. <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/blink.gif' class='bbc_emoticon' alt=':blink:' /> This announcement is extremely weird.
  


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