[stoppingdown]

The marketing relationship with smartphones is very complex and not being an expert in marketing, nor a particular fan of smartphones, my thoughts on the topic would not be relevant.

I can comment as an advanced amateur. When the a6700 was introduced, I commented here that it was an excellent camera, but I wasn't overly attracted by it because I mostly needed a simpler model to replace the a6000, obsolete under many points of view, first of all poor EVF e and lack of in-sensor stabilisation. Working with three camera bodies, one of which is devoted to landscape, IA autofocusing and many other advanced features weren't a primary need for me.

One year later I bought the a6700 because there are no new APS-C models, nor rumours about them for the incoming months and I really wanted to get rid of the a6000 (which I'll only regret for the light weight). I anticipated the buy of a few months because the past week I had the chance of going to a place with excellent birding spots and I wanted to test IA AF for birds (the a6600 seems to be good for mammals only).

The expense sequence for my a6000/a6300/a6600/a6700 is 450€/930€/1240€/1570€ — this is not a sustainable trend for me. I confess that, being in the verge of completing a financial transaction that will bring a good deal of cash into my pocket, I've also evaluated the A7Cr, but definitely 3000€+ for a camera is too much for me, independently of the budget (furthermore I was erroneously supposing that certain features of the A7Cr weren't present in the a6700, instead they are). Less expensive models aren't an option: the a6100 has still the bad EVF of the a6000 and the a6400 lacks stabilisation. The a6100 with good EVF, even without stabilisation, at the same price would almost certainly been my choice, otherwise.

The next camera body to phase out is the a6300, whose only defect is the lack of stabilisation. I'm seeing I'm buying a new camera every three years, but the a6300 could last more. But how much will cost an alpha APS-C camera in 2027/2028?