09-02-2013, 02:37 PM
The FF NEX will cost a lot, being the first in that particular market. What I was talking about is a mirrorless A-mount camera. There is no reason for the A99 to cost more than the 6D or D600 (on a camera scale, the volume of sales has a great impact of course).
My thinking is that, if Alpha is to survive, the next FF Alpha camera has to be priced where the A77 was at its release.
My thinking is that, if Alpha is to survive, the next FF Alpha camera has to be priced where the A77 was at its release.