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Pentax D FA* 50mm f/1.4 - development annoucement
I didn't want to quote the above post but....

Perhaps what went wrong (short version) digital age.

(slightly longer version): I think they chose to focus on medium format cameras rather than slr which had more competition (canon, nikon, minolta, olympus, ........). I never really looked at earnings but naively it seemed they did fairly well with medium format cameras. However when the digital age arrived they were ill prepared to either adopt their medium format cameras competitively or focus on slr/aspc market. I can't say for sure what happened in that area but it feels like it had more to do with digital age than lack of focus on slr market earlier. I mean a lot of companies really suffered with the arrival of digital age. Olympus was able to piggy off their scope market (shared technology); nikon partner with sony; canon is huge and even they have suffered in recent years with regards to sensor (or at least the ones found in their cameras - though rumours suggest some really good stuff in the labs). Also i'm not familiar with corporate rivaries in japan but it seems like you either had to partner with sony or have a huge enterprise (canon) to do it on your own (i know this is not strictly true as others developed their own sensors initially).

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Pentax D FA* 50mm f/1.4 - development annoucement - by Guest - 02-24-2017, 10:10 PM
RE: Pentax D FA* 50mm f/1.4 - development annoucement - by you2 - 07-04-2018, 12:17 AM

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