10-18-2023, 07:19 AM
As weird as it might sound, EFm is still very popular in Qatar....
Canon and Fiat use the same marketing strategy, Fiat makes Ferraris, people come to showroom, see the Ferrari, then get a FIAT that fits their budget....
I am not a market expert, but for Cameras entry level even with a low profit margin is vital, users used to buy their first Canon entry level DSLR along with kit lens 18-55 and " 75-300 superzoom which is better than 50-250 since it is compatible with full frame in case of upgrade" then they get hooked in the system with recurrent upgrades. Also a guy using a Canon Camera in the streets is himself an ad for Canon cameras. Also there's a marketing principle Canon is ignoring: you should do your best to avoid people going to your competitors....if they don't buy Canon they will buy Nikon or Sony then become customers of the competitor company... in the entry segments it's not the profit per camera sold and number of cameras sold that matter
Canon and Fiat use the same marketing strategy, Fiat makes Ferraris, people come to showroom, see the Ferrari, then get a FIAT that fits their budget....
I am not a market expert, but for Cameras entry level even with a low profit margin is vital, users used to buy their first Canon entry level DSLR along with kit lens 18-55 and " 75-300 superzoom which is better than 50-250 since it is compatible with full frame in case of upgrade" then they get hooked in the system with recurrent upgrades. Also a guy using a Canon Camera in the streets is himself an ad for Canon cameras. Also there's a marketing principle Canon is ignoring: you should do your best to avoid people going to your competitors....if they don't buy Canon they will buy Nikon or Sony then become customers of the competitor company... in the entry segments it's not the profit per camera sold and number of cameras sold that matter