[davidmanze]

Samsung did EVERYTHING wrong. And they even tried it with DSLRs before going mirrorless ...

 

 " I don't think Samsung did everything wrong at all"......(it was just that it took a while to finally get it right)......which in boardroom terms was too long........otherwise you could say the same about Sony........Sony went through a ton of directions and models before they "fell" upon the right route and now they are on track all that doubtless frighteningly expensive route is starting to pay dividends......

   

  Samsung did the same with many uninspiring cameras until the NX1....in my view they were on the threshold of having created a winning formula....but financially someone in the Boardroom decided to pull the plug....maybe the difference was that Sony had lost so many of it's markets with TV/computers that they knew they had to go the course with something.....Samsung has been gaining!

 I've some hopes for the division., but they are hopes!

 

  Pentax on the other-hand is a company that had it all and allowed it to slip away and are now showing how hard it is to retrieve it all back.  This FF DSLR will sell to die hard Pentaxians who have legacy lenses, but their new FF optics are sparse and not cheap. Unless they can pull the rabbit out of the hat with their new body it's going to be a struggling attracting new buyers from Canonikon land, without talking about their constant delays.

  Their saving grace is they have been operating in the black!