[JJ_SO]

And another excellent marketing babble was:

 

The company has said that it wanted to create lenses with 'characteristics certain to set them distinctively apart from ordinary, conventional models' 

 

Hell, yeaah! Whatever flaws those lenses might have or not, is for distinctively apart from the ordinary characteristics.   Clever guys over a Tammy. I must say, they are nice to look at. Simple, clear, straightforward.