[joachim]

In terms of mirrorless market share Sony is actually doing well, if they shot themselves in the foot it didnt hurt them. Fuji occupies just a miniscule niche in comparison.

 

I think Fuji knows that and I have the impression they positioned themselves accordingly.  Looking at their pricing, their offers are clearly intended to be a step-up from the basic MFT offers.  In that "premium" market you will not sell as much.  So they must (should?) have planned for their market share being miniscule.  This is similar to Nikon D3300 and D7100 sales.  If Nikon expects to sell as many D7100s as D3300s they would live in cloud-cookoo-land. 

 

The question is, are Fuji's sales figures large enough with regard to their profit margins, to make the system economically viable.  Whether Sony sells more or less is irrelevant.