[Guest]

So for the same money that you can get a 16MP mft you can get a 12MP FF which is 4 times as large and produce decent high EI photos that are just fantasies for Olympus or Panasonic. And even Fuji is planning for FF cameras.

 

From now on the 35mm format will increasingly eat into the profitable bits of the market.  Also rather than attempt to tune a general purpose  camera, Sony is dipping into its parts bin to produce afamily of cameras.

Do you know the price?

According to digicame-info.jp, it should be "the price of a few cars roughly". No idea what that means, my best guess ranges from 2-3 times the price of the A7 to somewhat more expensive than the A7.