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Sony A5000
Thus they really dumped the "NEX" branding for whatever reason:

Odd about the NEX brand dropping, indeed. Even though it always was a bit of an odd name...

What is most interesting is the new 20mp sensor, maybe it comes without the 24mp NEX-7 problems?

Missed opportunity: No PD AF on the new sensor?

I wonder whether there has been some conflict with other producers - for instance, Pioneer just started using NEX for a different thing:


Just a stupid idea...


Sony a6300, Sony a6000, Sony NEX-6, Sony E 10-18mm F4 OSS, Sony Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS, Sony FE 70-200mm F4 G OSS, Sigma 150-600mm Æ’/5-6.3 DG OS HSM Contemporary, Samyang 12mm Æ’/2, Sigma 30mm F2.8 DN | A, Meyer Gorlitz Trioplan 100mm Æ’/2.8, Samyang 8mm Æ’/3.5 fish-eye II | Zenit Helios 44-2 58mm Æ’/2 
Plus some legacy Nikkor lenses.

From the "official video" ( link above ), it seems to me the A5000 is designed for NFC (which is not available on iPhones), and instant sharing (via smartphone).

For my own "selfie", iPhone 5s is more than enough and much faster. Actually, Sony's own QX lens-style cameras would be more practical.

(BTW, how do I just link to YouTube without embedding it?)

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