09-02-2013, 12:37 PM
The only thing that could save the A-mount is a dirt-cheap FF camera. Sony has already the technology, since removing the pentaprism and the fast-moving mirror should reduce the overall cost of the camera. The A99 should have been able to easily undercut the Canikon's 6s, but they decided to keep a price hierarchy for their cameras that made sense against the 5D and the D800.
Now, the new A-3000 seems to indicate a change of direction in their pricing. I can imagine Sony releasing a similar FF camera for $1k, even be profitable at that price, and profit heavily from lens sales.
Oh, I don't believe they will, but with mirrorless technology, they certainly could.
Now, the new A-3000 seems to indicate a change of direction in their pricing. I can imagine Sony releasing a similar FF camera for $1k, even be profitable at that price, and profit heavily from lens sales.
Oh, I don't believe they will, but with mirrorless technology, they certainly could.