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Sony sells $65,000 F65, $30,000 F55, $8,000  FS700, and $4,000 FS100  and the total number of those cameras sold combined are probably far lower than A99 that Sony sold. No one is expecting Sony to quit making FS700 video cameras as the total number of sold cameras is far lower than A99.

 

I know some are wishfully hoping that Sony would quit FF, just  like Thom Hogan was desperately  doing 3 years ago. Sony released A99, RX1, RX1R. and apparently many more FF cameras are in the "pipelines" ., including E-mount FF cameras, despite Hogan's dire warnings. 

 

 

Instead of quitting FF, Sony is going to introduce FF even in more mounts like FZ mount (which is their native mount on F3)

 



 

 

This isn't a rumor. This a prototype of FF camera shown by Sony themselves at this year NAB. The tiny lens on the camera is the huge 24-70mm F2.8 and the native mount on that camera is FZ (Sony's third mount). 

 

Yeah, doesn't look like Sony is quitting FF anytime in the next 10 years ...

 

If anything I won't be surprised if Sony would be releasing 70mm video cameras (with bigger than FF sensor) in the next 5 years.