Quote:If you ask me the mk IV is just another dull evolution.And derail their whole M.O.?
They could have implemented in-body IS at least - certainly for THAT price point.
That'd certainly lead to a very pissed off user base. Mind you, Sony still sells IS lenses as well as having in-body stabilization in their most advanced cameras, but they don't have the years of telling the users how much IBIS sucks (in comparison to state-of-the-art in-lens IS) behind them. 
To tell you the truth, I have no interest in 5D Mark IV - just as I had none in any other 5D bodies before that, even the Mk.III - but it looks like a decent enough upgrade to the Mk. III (that it is a great camera in itself goes without saying). The Dual pixel AF, better AF coverage across the frame and full touchscreen operation are all solid points (don't call me out on the video features though - they're all Greek to me). I'm thinking that by this point, pretty much every camera update is bound to be considered dull and pedestrian, because the cameras have matured to the point where you could just as well use any modern body until it falls to pieces. We've crossed that threshold some time earlier this decade - certainly the 5D Mark II wasn't there yet due to very disappointing AF and continuous shooting speed while the 5D Mark III is definitely that kind of perennial all-rounder. Nikon D750, Sony A99... they're all in the same tier.