[Rover]

And how is the Hasselblad not an incremental "upgrade" to for instance the Pentax 50mp MF with the same sensor? Only the size is smaller.. And the lens line up is smaller, and crazy expensive. Hmm... Not seeing why it is an attractive camera, especially.

Sorry, I don't see your point. Your comparison to the Pentax is similar to saying the Sony A7R is just an incremental upgrade to a Nikon D800. Now I don't have a horse in this race - never bought into the DMF, never will - but even from the visual standpoint the Hasselblad is remarkable (and I'm not going to reiterate the points I made before - if they're highly subjective, so be it). If I had been choosing a camera based on its look and feel ONLY, I would've chosen the X1D over Sony A7R II and certainly over the awful Leica SL.