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+--- Thread: Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! (/showthread.php?tid=1472)
Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - Klaus - 06-02-2014
Fuji:
http://www.bhphotovideo.com/c/product/1056214-REG/zeiss_touit_32mm_f_1_8_and.html/BI/1846/KBID/2483/kw/ZET2812XK/DFF/d10-v2-t1-xZET2812XK
Sony:
http://www.bhphotovideo.com/c/product/1056210-REG/zeiss_touit_32mm_f_1_8_and.html/BI/1846/KBID/2483/kw/ZET2812EK/DFF/d10-v2-t1-xZET2812EK
That's almost like buy one, get one free. Which makes you wonder about the margins in this business ...
Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - Brightcolours - 06-02-2014
I guess that means they were selling way less than they hoped for?
Nice deal for Sony CFKAN (Camera Formerly Known As Nex
) owners. I wouldn't mind that 32mm on my silly little EOS M.Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - davidmanze - 06-02-2014
Hi,
Within the industry I thought that margins were being squeezed more than ever, if annual profits are anything to go by, sounds more like a loss leader deal to me. Whatever it sounds a very tempting deal for two decent lenses!
Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - Guest - 06-03-2014
It depends how you calculate margins. Gotta think that R&D and marketing likely cost more than actual cost of manufacture. So the margins on production cost are likely very high - so a marketing program can probably tell them that it makes sense from time to time to offer a deal like this.
What I'm told by someone who used to work for Canon is that while it costs more to make a fabulous L lens than a consumer lens, it doesn't cost that much more (10 - 20% at most - worthwhile savings for the company) but the high cost is just the result of a calculation that selling an L lens for a third of what they charge, even though it would still make a profit on production and marketing (and maybe even design) if they sold enough, wouldn't increase the sales enough to make it a better idea than charging three times as much and selling a bit less.
Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - HarryLally - 06-03-2014
Are you tempted to get one for your Fuji, Klaus?
Zeiss deal for Fuji and Sony at B&H (Touit 12mm & 32mm) for 919$! - Klaus - 06-03-2014
Why ? I have both in Fuji mount ... :-)