[davidmanze]

Rest assured that Kickstarter has (usually) nothing to do with relevant financing these days.

Kickstarter is a marketing instrument.

Yes Kickstart is a marketing platform, that provides a business model  and guidance in a contract form, for which it charges 5%.(+ 3-5% payment handling) You provide the project, the sum you wish to raise and a fixed date in which that must be achieved. Kickstart finances nothing, the public (or otherwise) provides the funding. Cleverly entitled "Crowd funding" 

 

 We must be aware of the risks of these sort of projects, many have lost money, Kickstart hasn't however!