01-29-2015, 09:12 AM
Well, let's stick to the facts - all the manufacturers can be happy to break even these days.
Thus the revenues are merely covering their costs.
While high-end lenses tend to have a higher margin, the 11-24mm will not reinvent profitability.
At 3000$ it will be a low volume product thus most of the relative costs will be in R&D, manufacturing & marketing.
I tend to agree that the elements will be rather cheap except maybe the non-mainstream front element.
While I will not dare to put a hard number on this, I would be surprised if the naked glass elements cost more than $400 (combined).
Thus the revenues are merely covering their costs.
While high-end lenses tend to have a higher margin, the 11-24mm will not reinvent profitability.
At 3000$ it will be a low volume product thus most of the relative costs will be in R&D, manufacturing & marketing.
I tend to agree that the elements will be rather cheap except maybe the non-mainstream front element.
While I will not dare to put a hard number on this, I would be surprised if the naked glass elements cost more than $400 (combined).