04-24-2011, 11:36 PM
[quote name='Vieux loup' timestamp='1303669562' post='7883']
Yakim you should have put your autofocus on. Here you missed the picture <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/biggrin.gif' class='bbc_emoticon' alt='
' />
[/quote]
What he said is correct, especially in high volume product lines. Making a single DSLR would cost a few million to develop. Only big volumes can make the cost per unit go down enough to make them "affordable" and still make a profit. The lower the volume, the lower the profit.
It is nonsensical to think one can make profits without big enough market share. The bigger the share, the bigger the possible profit. That is just how mass production works.
Yes, market share is VERY important for manufacturers. That is why Konica-Minolta had to quit and sell to Sony. And that is why Pentax had to be rescued by Hoya. And that is why Olympus is speculating quitting the camera business if they are not profitable enough in a few years.
Yakim you should have put your autofocus on. Here you missed the picture <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/biggrin.gif' class='bbc_emoticon' alt='
' />[/quote]
What he said is correct, especially in high volume product lines. Making a single DSLR would cost a few million to develop. Only big volumes can make the cost per unit go down enough to make them "affordable" and still make a profit. The lower the volume, the lower the profit.
It is nonsensical to think one can make profits without big enough market share. The bigger the share, the bigger the possible profit. That is just how mass production works.
Yes, market share is VERY important for manufacturers. That is why Konica-Minolta had to quit and sell to Sony. And that is why Pentax had to be rescued by Hoya. And that is why Olympus is speculating quitting the camera business if they are not profitable enough in a few years.