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Sony 50mm f/1.4
#1
So the sigma 50mm Art has some competition: 

 

http://www.dpreview.com/news/3395784467/...prime-lens

#2
 ... at 1500$ ...

 

The MTFs do look impressive for a f/1.4 lens though ...

 

http://www.sony.com/electronics/camera-lenses/sel50f14z

#3
I think the sigma wins on price, size and weight are a closer run battle.

#4
Quote: ... at 1500$ ...

 

The MTFs do look impressive for a f/1.4 lens though ...

 

http://www.sony.com/electronics/camera-lenses/sel50f14z
 

must be a new Zeiss family...the Planner T* FE 50mm
#5
Quote:must be a new Zeiss family...the Planner T* FE 50mm
In these days of overpopulation it's wise to be a "Family Planner" :blink: Ouch!

Dave's clichés
#6
Oh come on, another?

#7
Quote:Oh come on, another?
 

There are only the
  • Sonnar 55mm f1.8
  • FE 50mm f1.8
  • E 50mm f1.8 OSS
  • Loxia 50mm f2
  • And now Planner 50mm f1.4
Well, maybe you sort of have a point.
#8
There is still room for 50 macro, 50 pancake, collapsing 50, tilt/shift 50, 50 stf ...
#9
I sort of suspect they noticed that they can make bucket loads of money with these (popular) lenses.

The FE 50mm f/1.8 surely doesn't cost more than 50$ in production and the development effort was low.

The profit margins for the Sonnar and Planar are probably perverse. 

 

Honestly I don't think that Sony is making much money with their cameras but they are ripping you apart on the lens side.

#10
Yes they seemed to apply the business model of the PlayStation to the camera market at the beginning : sell the base product at cost and fill the pockets with accessories. But now the mark II cameras are not cheap either (3500 euros for the a7r2)
  


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